The Importance Of Formal Cloths In Today's Life.
In the high-tech, high-speed world we live in, instant gratification is often not soon enough. We like our news 24 hours a day and expect tomorrow’s information to be here yesterday. Among the many perils of this fast-paced society is that we are quick to make judgments about the appearances of others. In such a world, we need to send signals immediately and hope that people get the message we intend to send.
When Steven Case, chairman of America Online, and Gerald Levin, chairman of Tim Warner, nearly as much news as their two companies, their clothing generated nearly as much news as their business deal. Case, the epitome of a laid-back dot-com mogul, appeared at the press conference in a tie, while Levin, a lifelong corporate soldier, chose not to wear one. Of course, at the CEO level, one can, for the most a clear signal that two corporate worlds had already begun to blend.
So what are your clothes saying about you? It’s not always easy to know because, like having bad breath or spinach in your teeth, people are not likely to tell you when you are dressed inappropriately. The goal is to determine the ultimate message you want to send. And for the most part, that message is simple: You want to appear competent at all times and show people that you belong.
Each office, Whether it’s a white-show law firm or a red-hot advertising agency, has a dress code. Adhere to it and you signal to everyone that you are part of the team. This is not to say that individuality can’t be expressed, but sometimes the best impression is no impression at all. In other words, you dress so appropriately for the office that no one notices. It is simply assumed that always look the part.
Of course, adhering to the clothing standards of an office or industry does not guarantee that you will make a good impression. Imagine the two junior salesmen with very similar skill sets are up for the same promotion at an insurance company where the men all wear suit or sport and most wear ties. One of the candidates always dress in a sport jacket, crisp white shirts, and creased trousers, but he never wears a tie. The other always wears a suit and tie to the office, but his shirts are usually wrinkled, his ties are frequently stained, and his shoes look as though they haven’t been shined since he bought them. Who gets the job? Well, the first guy may never wear a tie, but he clearly pays attention to other clothing details, and others will relate that to his work ethic. He looks sharp and ready for action and eventually, perhaps from the money he’ll get from the promotion, he’ll get himself a few ties.
The lesson here is that dressing smart is not always about dressing formally. Paying attention to the subtleties of style may impact your appearance far more than simply adhering to an overall dress code.
DRESSING AS IF YOUR PROFESSIONAL LIFE DEPENDED ON IT
In today’s business environment, there are more potentially hazardous clothing situations than ever breakfast meetings, client lunches, black-tie dinners, golf outings, board presentations, TV appearances and dressing smart means you have to be prepared for every one of them. Clearly, you cannot wear the same outfit for all of those occasions, but you can maintain a certain standard that suggests you could be ready for any one of then at a moment’s notice. For instance, a coworker calls in sick and can’t make in to a charity dinner that night. Your boss mentally runs through replacement options. He knows that you come to work in a suit every day, so he asks if you have a tuxedo. You do, of course, and suddenly you become the tenth person at the table seated two places away from the CEO.
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